Case Study

European Design,
American Made

Jean Vitau’s Dream Of Making His Mark In The World Of High-end Jewelry.

About the Brand

Jean Vitau a young, talented, ambitious Parisian jeweler landed in New York City over 53 years ago with a dream of making his mark in the world of high end jewelry, a family owned business that is flourishing today under the Gemlok brand. With acceptance of only the highest of quality stones and craftsmanship Gemlok remains a leading jewelry brand with a keen eye for fashion and original design.

Gemlok was seeking a digital creative agency to conceptualize and launch a new ecommerce presence with a strong focus on their brand and capabilities. In a collaborative effort with our partners at IGS Creative, NANO brought to life Gemlok’s vision and expanded its ecommerce reach world wide.

Client

Gemlok Jewelry

What We Did

Ecommerce 360
Mobile-first UX
Custom Design
B2B and B2C Capabilities
Product Photography
Content creation
Data Capture

Finest
Craftsmanship

All Created And Handmade In New York

Quote

“I have the simplest of tastes. I am always satisfied with the best. The iconic Oscar Wilde quote embraces the Gemlok philosophy”

– Mimi/CEO
Gemlok

PROJECT JOURNEY

Responsive Design

Design & UX

With a mission to building lasting customer relationships, Gemlok’s new site was created to accommodate both B2B and B2C customers. Filled with rich content, gorgeous product photography and powerful Magento features, the new site gives an exclusive insight into Gemlok’s world. Visitors can now explore and shop the beautifully designed high-end Jewelry pieces and discover the history of the brand. The user experience was designed mobile-first to reach the fast-growing mobile consumer, yet fully responsive to cater to any device. The detail and beauty of the site is reflective of the Gemlok’s attention to detail and quality of craftsmanship for their Jewelry.

We Are Honored
And Thankful To Our Clients

Client Testimonials

Thank you

NANO web group designed and built our new website. Not only were they highly efficient, patient and very helpful but their creative input was invaluable. Not being very computer savvy the whole process was a bit daunting but everyone at NANO not only made it understandable but made it a great deal of fun as well. The brainstorming and creative concept meetings were inspirational, the process took exactly the time they projected and the final result is beautiful, cutting edge and very effective.

NANO web group was there from conception, to launch, advising, educating and helping every step of the way, with invaluable advice on marketing and future business opportunities your new website will produce.

Mimi  I  CEO. Gemlok Jewelry

View Site

Visit the website to experience for yourself

www.gemlok.com

Want To Build Something?

Let’s Talk, Partner With NANO

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Congratulations, you are one step closers to getting more results out of your website. Please check your email for the UX Audit Training Video and DIY UX Audit guide.