Jean Vitau's dream of making his mark in the world of high end jewelry.
01 About the Brand
Jean Vitau a young, talented, ambitious Parisian jeweler landed in New York City over 53 years ago with a dream of making his mark in the world of high end jewelry, a family owned business that is flourishing today under the Gemlok brand. With acceptance of only the highest of quality stones and craftsmanship Gemlok remains a leading jewelry brand with a keen eye for fashion and original design.
Gemlok was seeking a digital creative agency to conceptualize and launch a new ecommerce presence with a strong focus on their brand and capabilities. In a collaborative effort with our partners at IGS Creative, NANO brought to life Gemlok’s vision and expanded its ecommerce reach world wide.
What We Did
- Ecommerce 360
- Mobile first UX
- Custom Design
- B2B and B2C Capabilities
- Product Photography
- Content creation
- Data Capture
ALL CREATED AND HANDMADE IN NEW YORK
02 "I have the simplest of tastes. I am always satisfied with the best.
The iconic Oscar Wilde quote embraces the Gemlok philosophy"
03 Design & UX
With a mission to building lasting customer relationships, Gemlok’s new site was created to accommodate both B2B and B2C customers. Filled with rich content, gorgeous product photography and powerful Magento features, the new site gives an exclusive insight into Gemlok’s world. Visitors can now explore and shop the beautifully designed high end Jewelry pieces and discover the history of the brand. The user experience was designed mobile first to reach the fast growing mobile consumer, yet fully responsive to cater to any device. The detail and beauty of the site is reflective of the Gemlok’s attention to detail and quality of craftsmanship for their Jewelry.