Overview
Every action a customer takes — clicking, searching, adding to cart, abandoning checkout — leaves behind valuable data. But data only becomes powerful when it’s organized, interpreted, and turned into action.
At NANO, we help brands move from “guesswork marketing” to data-driven decision making. By implementing clean tracking, building dashboards, analyzing performance, and uncovering customer insights, we give you the clarity needed to scale profitably.
From GA4 setup to predictive modeling, our analytics services ensure you understand your customers deeply and make smarter strategic choices across marketing, operations, product development, and retention.
Prefer a checklist format? Download the Data & Analytics SOP PDF here
Why Data & Analytics Matter
Your Data Volume Is Growing Every Year
Digital data is expanding by 22–24% annually, meaning brands that don’t track properly fall behind quickly.
Analytics Improve Forecasting & Revenue
Advanced analytics help you forecast demand, discover growth opportunities, and spot revenue leaks before they become costly.
Personalization Requires Data
Segmentation and personalized experiences rely on accurate customer data — which can dramatically improve retention and customer lifetime value.
Our Data, Analytics & Insights Services
Analytics Implementation
We set up and configure the tools your brand needs to measure performance accurately, including:
- Google Analytics (GA4)
- Mixpanel
- Google Tag Manager
- Enhanced Ecommerce tracking
- Custom analytics dashboards
- Conversion tracking across Meta, TikTok & Google Ads
Clean tracking = clean insights.
Conversion & Funnel Analysis
We identify exactly where users drop off — from landing page to checkout — and highlight the steps that influence conversions most.
This includes:
- Checkout funnel analysis
- Product page performance tracking
- User flow reporting
- Drop-off heatmaps
These insights help uncover bottlenecks that affect revenue.
Customer Segmentation & Cohort Analysis
Not all customers behave the same — segmentation helps you understand:
- High-LTV customers
- Repeat buyers
- First-time only purchasers
- Seasonal buying patterns
- Product-specific cohorts
This allows you to tailor campaigns and retention strategies more effectively.
Attribution Modeling
We help you understand which channels, campaigns, and touchpoints actually drive purchases using:
- Multi-touch attribution
- First-click / last-click comparisons
- Media mix modeling
- Assisted conversions
- Cross-channel performance insights
This ensures your budget is allocated to the channels that truly grow your revenue.
Reporting & Data Visualization
We build dashboards that make your data easy to understand and act on, including:
- Marketing performance dashboards
- Product performance dashboards
- Cohort retention charts
- ROAS/CPA tracking
- Traffic & engagement reports
- Executive KPI dashboards
Every dashboard includes clear insights and recommendations — not just numbers.
FAQ
Do I need GA4 if I already have Shopify Analytics?
Yes — Shopify is limited. GA4 provides deeper customer behavior data and advanced funnel insights.
What tools do you recommend for deeper analytics?
GA4, Mixpanel, Looker Studio, Triple Whale, and GTM.
How long does implementation take?
Most tracking setups take 1–2 weeks depending on complexity.
Will analytics help my paid ads?
Absolutely — better attribution and data clarity improve budgeting, optimization, and performance across Meta, Google, and TikTok.
Ready to Become Data-Driven?
Your data is one of your most valuable assets — but only if you know how to use it. With proper tracking, analysis, and reporting, you can make smarter decisions and scale faster with confidence.
At NANO, we turn complex data into clear insights that drive growth.
Ready to grow smarter? Contact us for a full data audit and analytics consultation.