Overview
Email and SMS remain two of the most profitable channels in e-commerce — not just for conversions, but for building long-term customer relationships. While paid ads bring customers in, retention marketing keeps them coming back, increases lifetime value, and maximizes revenue without relying solely on new customer acquisition.
At NANO, we develop tailored lifecycle messaging systems that reach the right customers at the right moments — from welcome sequences and abandoned-cart flows to post-purchase nurturing and re-engagement campaigns. Our team handles segmentation, automation, creative development, and reporting so your brand can unlock consistent, compounding retention growth.
Prefer a checklist version? Download the Email & SMS Marketing SOP PDF here.
Why Email & SMS Still Matter
Email Delivers the Highest ROI in Digital Marketing
Email generates an average 3600% ROI, returning $36 for every $1 spent — making it one of the most cost-efficient marketing channels for ecommerce.
Consumers Want to Hear from Brands
- 59% of shoppers say emails influence their purchasing decisions.
- 92% of online adults use email daily.
- 60% prefer brands to contact them via email over any other channel.
When done right, email doesn’t feel like marketing — it feels like value.
SMS Drives Fast, High-Intent Engagement
For urgent updates, limited-time offers, and abandoned-cart reminders, SMS delivers exceptional response rates and immediacy.
Our Email & SMS Marketing Services
Automated Workflows
We build powerful lifecycle flows that run on autopilot and recover otherwise lost revenue, including:
- Welcome series
- Browse & cart abandonment
- Checkout abandonment
- Post-purchase nurturing
- Re-engagement & winback flows
- VIP & loyalty workflows
Automation ensures your customers receive consistent value — without manual effort.
Personalization & Segmentation
Relevance drives conversions.
We tailor messaging based on:
- Purchase history
- Browsing behavior
- Demographics
- Engagement patterns
- Predicted lifetime value
This allows you to send hyper-targeted content that resonates with each audience segment.
Creative Design & Copywriting
We design email templates and write compelling copy that reflects your brand voice and encourages action.
Our work includes:
- Branded email templates
- High-converting layouts
- Clear CTAs
- Story-driven campaign messaging
- Mobile-focused design
Creative plays a major role in driving clicks, conversions, and retention.
SMS & Push Notifications
We supplement email with short, impactful SMS and push campaigns designed for:
- Flash sales
- Back-in-stock alerts
- Order updates
- Abandoned cart reminders
- Seasonal promotions
SMS is especially effective for timely engagement and high-intent customers.
Performance Tracking & Optimization
We monitor key metrics to continuously improve results, including:
- Open rate
- Click-through rate
- Revenue per recipient
- Deliverability
- A/B test performance
- Flow-trigger accuracy
Using data, we refine messaging, timing, segmentation, and design to maximize ROI.
FAQ
Which performs better — email or SMS?
Both play vital roles. Email is better for storytelling and value delivery, while SMS drives immediacy and conversions.
Do I need many automated flows?
Most brands need at least:
- Welcome
- Cart abandonment
- Post-purchase
- Re-engagement
More advanced brands add VIP flows, product education flows, and replenishment flows.
Is email still effective in 2025?
Absolutely — email continues to outperform paid channels in ROI, retention, and lifetime value.
How often should brands send campaigns?
Most brands see best results with 1–3 campaigns per week, depending on list size and engagement.
Ready to Unlock Higher LTV?
Strong email and SMS systems are the foundation for predictable, sustainable ecommerce growth. With automated workflows, smart segmentation, beautiful creative, and data-driven optimization, your brand can convert more customers — and keep them coming back.
At NANO, we build retention engines that support your growth well beyond paid ads.
Let’s talk about building an email/SMS strategy that boosts LTV and powers long-term success.