Overview
Paid advertising remains one of the fastest, most scalable ways to generate e-commerce revenue — but only when it’s managed with precision. From keyword selection and audience targeting to creative testing and bid optimization, every variable impacts performance and return on ad spend.
At NANO, our performance marketing team manages full-funnel campaigns across Google, Meta, TikTok, LinkedIn, and major marketplaces. Whether your goal is fast conversions, new customer acquisition, or retargeting, we build strategies that maximize every dollar spent. You’ll receive transparent reporting, continuous optimization, and a partner fully invested in your revenue goals.
Prefer a short checklist version? Download the Performance Marketing SOP PDF here.
Why Performance Marketing Matters
PPC Is Still One of the Most Effective Revenue Channels
93% of marketers say PPC drives strong results — and for good reason.
Paid Ads Deliver High Returns
Businesses earn an average of $2 for every $1 spent on PPC, and optimized campaigns can generate returns as high as 800%.
Paid Traffic Converts Better
Paid ads convert 50% better than organic SEO alone, and 84% of brands report positive outcomes when investing in SEM and paid social.
When competition increases and acquisition costs rise, smart PPC becomes the engine behind scalable growth.
Our Performance Marketing Capabilities
Google & Bing Search Ads
Capture high-intent customers at the exact moment they’re searching for your products.
Our team handles:
- Keyword research
- Search ad creation
- Negative keyword lists
- Bid strategies
- Landing page recommendations
- Smart bidding and AI-driven optimization
This ensures your ads appear in front of shoppers who are ready to buy.
Social Media Advertising
We build full-funnel paid social campaigns across major platforms:
- Meta (Facebook & Instagram)
- TikTok
- Snapchat
Our approach includes:
- Creative direction & asset development
- Audience research & targeting
- Retargeting flows
- Budget & bid optimizations
- A/B testing across creatives, headlines & CTAs
Social ads help you reach, nurture, and convert customers across multiple touchpoints.
Shopping & Marketplace Advertising
We manage product-based advertising where customers shop most:
- Google Shopping
- Performance Max
- Amazon Ads
- Walmart
- Etsy
Our team handles feed setup, optimization, dynamic remarketing, and campaign structure to ensure your products appear prominently — increasing both volume and profitability.
Display & Video Advertising
Brand awareness fuels long-term growth.
We develop visually engaging ads for:
- Google Display Network
- YouTube campaigns
- Retargeting banners
- Programmatic display
- Video storytelling ads
These campaigns keep your brand top-of-mind and support every stage of the funnel.
Performance Analytics & Optimization
Paid media success isn’t just about launching campaigns — it’s about ongoing refinement.
We track and optimize:
- Conversion rates
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Audience performance
- Creative fatigue
- Bid efficiency
- Cross-channel attribution
Our data-driven approach ensures your campaigns get stronger over time, not more expensive.
FAQ
Do you handle both search and social advertising?
Yes — we manage Google/Bing search and full-funnel paid social campaigns.
What’s a realistic ROAS for PPC?
It varies by industry, but many clients see 2–6x when campaigns are optimized.
How soon can we expect results?
Most brands see improvements within 30–60 days once tracking, testing, and optimization are fully in place.
Do you manage creatives too?
Yes — we develop ad creatives, including images, videos, headlines, and testing variations.
Ready to Scale Your Paid Campaigns?
Your competitors are investing heavily in PPC — the brands winning in 2025 are the ones optimizing every keyword, audience segment, creative variation, and bidding strategy.
At NANO, we don’t just run ads — we build systems that deliver profitable, sustainable growth across all paid channels.
Need an expert PPC partner? Contact us for a free audit and see how we can scale your campaigns.