Email Retargeting SOP: Complete Setup Guide (2025)

Email Retargeting SOP: Complete Setup Guide (2025)

Overview Email retargeting is one of the most profitable retention channels in e-commerce. Automated flows – like Abandoned Search, Browse Abandonment, Abandoned Cart, Checkout Reminders, Customer Winback and Back-In-Stock alerts—capture shoppers at every stage...
Google Demand Gen Campaign: Step-by-Step Guide (2025)

Google Demand Gen Campaign: Step-by-Step Guide (2025)

Overview Google’s Demand Gen Campaigns are designed to help brands create awareness, spark interest, and build demand before customers are ready to buy. These campaigns use audience-based targeting across Google’s most visual platforms — YouTube, Discover, and Gmail —...